Our Approach
At Cowan Financial Group, we make investment decisions for our clients objectively.
Our asset allocation decisions are guided by what matters most:
Your plan.
Your needs.
Your future.
It is a client-first focus that has been a core principle for Cowan Financial Group since its inception. Guiding our clients through the three pivotal phases of the financial lifecycle - wealth creation, wealth preservation, and wealth transfer - we address both short-term imperatives and long-term aspirations, encompassing objectives such as income generation, asset growth, capital protection, tax efficiency, retirement planning and education planning - depending on where you are in your financial journey.
With CFG, you will never have to guess what is in your portfolio or how it is being allocated. Our performance-reporting technology is innovative, providing our clients easy access to their investment via an intuitive portal, offering real-time performance metrics, research insights, transaction capabilities, and cost analysis.
The CFG approach is built on two components: The trust we build with our clients and our disciplined research-driven methodology. This holistic financial planning process encompasses a six-step approach:
STEP
1
ENGAGE
We start with an in-depth discussion about your financial goals, needs and wishes to ensure every recommendation reflects your full financial picture.
STEP
2
EXPLORE
Together, we develop a more comprehensive view of your wealth — what you own, what you owe, and what opportunities exist for growth.
STEP
3
DESIGN
Informed by technology and driven by communication, we create a clear investment strategy based on your data, risk tolerance and investment time horizon.
STEP
4
IMPLEMENT
We then put your strategy into action. Assets are allocated into appropriate products and investments, all of which have been determined through consultations between you and your CFG advisor.
STEP
5
MANAGE
As your life evolves, so should your plan. We review your plan annually, measure its performance and recalibrate as needed. Our approach is flexible, transparent, and designed to make complex decisions simple.
STEP
6
ENJOY!
This additional step is all yours. This is where you get to breathe easier and enjoy the peace of mind and security of wealth accumulation for you and your family. That is your reward!